PORTFOLIO

PORTFOLIO

Examples of my copywriting and content experience

Hello.

I’m a highly experienced marketing writer, journalist and author. One of my specialisms is ghosting thought-leadership content, packaging expertise and insight into compelling reader-friendly assets that combine gravitas and accessibility. 


As co-founder of digital copywriting agency Sticky Content, I worked with around 50% of the current FTSE. Things I’m best at include: UX copywriting, email outreach, web and blog content, and copyediting awards submissions, pitch documents and tender responses. 


I’ve trained 1000s of people from hundreds of companies in writing skills too, and developed a popular tone of voice development process which was rolled out to numerous clients across many sectors.

Got a project to discuss? Drop me a line

Email Outreach

As head of copy at outreach agency Incite New Business, I’ve written email marketing, LinkedIn and webinar copy for over 100 clients, most of them in the marketing services space. They have included: Kantar, Hart & Jones, Rival Animation, Spy Studio, Verboo and numerous SEO and ecommerce agencies.


I’ve also written email copy for many other clients, including Hilton, DfEs, PA Media, SAP Concur, RAC, National Express, Asda and Best Western.


A Few Tips For Writing Cold Emails (From Someone Who’s Written A Few Thousand)


Tone Of Voice

I developed Sticky Content’s brand voice development process and Find Your Voice masterclass, which I delivered to several hundred trainees. 


I’ve worked on defining, refining and rolling out a fresh or revamped tone of voice for a wide range of clients, including Alex & Alexa, Natural History Museum, esure, Bae Systems, ODEON Cinemas, Cancer Research UK and Qinetiq. 

Training in writing skills

I developed Sticky Content’s popular Writing for the Web course, and a range of other programmes, including Writing to Convert, Finding Your Brand Voice, Better Business Writing, Persuasive Copywriting, Editorial Planning, Writing Cold Email Copy, and Grammar for Business. 


I’ve delivered courses in writing and content skills to 1000s of attendees from 100s of clients, including Deloitte, PWC, UEFA, Natural History Museum, Sony, Cambridge English, Sage, Habinteg, DHL, the BMA and Euroffice.

Scale-up / Tech / SaaS

I’ve developed content strategies and ghosted thought leadership content for numerous business and partners in the fast-growth tech scale-up space, including GPDQ, Revcelerate, IDlayr (formerly Tru.ID) and Blue Hat Associates.


For several years I planned and developed the content for plugdin, the BDO title produced by its Media & Tech Advisory team, and interviewed numerous entrepreneurs, investors and scale-up specialists to develop content to support BDO’s sponsorship of TechTrack 100. 


For example:

Professional services / Finance 

My clients in this area have included PWC, BDO, SAP Concur, Aon, Sutton Winson, LTSB Corporate Markets, LTSB Business Banking, HSBC, Barclays Private Banking, LV and Hastings Direct. 


Examples:

NfP

My many clients in this area include Cancer Research UK, Marine Stewardship Council (MSC), Aquaculture Stewardship Council, British Red Cross, Media Trust, and the Meningitis Trust. 


To mark its 20 year anniversary, I wrote a long-form history of the MSC which involved interviewing a wide range of scientists, campaigners, businesses and policy people:

MSC: Sustainable Seafood: The first 20 years


Recruitment and HR

I have written for several clients in the HR/Recruitment space, including Harvey Nash, HR.com, VNU, Top Jobs and Robert Walters (including Resource Solutions).


Robert Walters: Countdown To The Perfect Resignation

Health and parenting 

I have lots of health writing experience, including for magazines and papers such as She, Top Sante, Men’s Health and Femail, and clients such as Bupa, Johnson & Johnson, Saga and Durex. I helped shape the launch content for NHS Direct. Parenting clients include Cheeky Rascals, Mother & Baby, Parents magazine, Alex and Alexa, dad.info.

Journalism

Hundreds of features in magazines and newspapers, including The I, The Fence and The Express Group. 


For many years I was a magazine editor for VNU and emap titles, such as Infomatics and Here’s Health, and have also worked variously as a chief sub, production editor and features editor.

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